Designing Point of View

This group doesn't have any posts yet.

Description

Process of brand lead innovation

About

If we want to have a future better than past, companies need to stand for something. Standing for something give us permission to stand out and fulfill ambition for the future. If we are not trying to design a continued point of view for our business, we are just another group of people doing stuff in a sea of other people doing similar stuff. Beyond marketing differentiation and finding market positioning or white spaces, designing point of view is continued process of brand lead innovation.

Moderator

Van Rais
Brand lead innovation and design
Last action in group more than 2 months ago