Designing Point of View

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Process of brand lead innovation


If we want to have a future better than past, companies need to stand for something. Standing for something give us permission to stand out and fulfill ambition for the future. If we are not trying to design a continued point of view for our business, we are just another group of people doing stuff in a sea of other people doing similar stuff. Beyond marketing differentiation and finding market positioning or white spaces, designing point of view is continued process of brand lead innovation.


Van Rais
Brand lead innovation and design
Last action in group more than 2 months ago