Some businesses are achieving incredible success selling their products and services online. But most businesses aren’t coming close to achieving their full potential and they can clearly benefit from additional improvement.
Maybe you are just starting out on your online journey and have no clue where to begin. Or maybe you are a seasoned Internet veteran, yet your growth has stalled over the last few months or years and you need some additional insight and inspiration to kick your business into high gear once again.
It’s definitely possible to accelerate your online progress no matter what situation you happen to be in. In fact, if you follow the guidelines we’re about to share with you today, you should have no trouble improving your growth starting this quarter. So let’s get started on the path to financial freedom by sharing our top five ways to accelerate your business growth this quarter.
Tip #1: Make an Effort to Improve Your Conversion Rate
It really doesn’t matter if you’re selling customized products online like custom keychains or lapel pins; you’ll have a tough time turning your traffic into paying customers if you do not improve your overall conversion rates. By focusing on conversions, you will convince more visitors to purchase the products and services you have for sale on your website. This is obviously a good thing for you and your company.
To get more people buying from your site, there are three areas to focus on that will certainly help improve your conversions. First: you have to focus on showing social proof in regards to your products and services. You have to get testimonials from your customers and reviews from people that love your products and share them on your website and social media pages.
Second: you need to begin highlighting the benefits of your products more than the features. People want to know that a product is going to make them feel fantastic, so if you highlight the benefits you’ll show them just how your product is going to make them feel. The same holds true with your service as well.
Third: one of the easiest ways to lose visitors is to have a slow moving website. In fact, if your site is only delayed by one second, your conversion rates will suffer by 7%. If Amazon’s site suddenly slowed down by a second and it lasted a year, as an example, they would lose $1.6 billion.
Use these tips to improve your conversion rates today. You’ll immediately start selling more products and services and you’ll definitely increase your bottom line.
Tip #2: Begin Marketing Your Products and Services via Email
Many small business owners fail to embrace email marketing right away when first starting out online or fail to track their success over time. To make sure you have every second tracked you could use an online time clock like Clockspot.
So, you have to set up a sales funnel to capture email addresses. Obviously you’ll get the email address of customers that buy your products. You can then begin sending them regular email marketing messages telling them about sales, discounts, special promotions, new products, new services, and anything else that comes to mind.
You also need to capture website visitor emails even if they don’t buy your products. So create an enticing opt-in gift and grab those email addresses fast. Once you get them, you can message your prospects about promotions and they’ll start buying your offers soon enough too.
Tip #3: Embrace Search Engine Optimization
Too many online business owners fail to embrace SEO. They don’t realize that they are making a potentially fatal mistake. Without high rankings, you’ll lose the authority that comes along with top search engine positions and you’ll miss the boat on a lot of potential valuable customers because of it.
But that’s only one part of the story. The other part of the story is all the awesome traffic you’re leaving on the table as well. Google is so successful because everybody seems to use their search engine. So, ranking high for top keywords in your niche will deliver gobs of traffic that you can then convert into paying customers.
Tip #4: Begin Blogging More Frequently
Blogging is often tedious and time-consuming, and if you’re doing it wrong it may not pay too many dividends. On the other hand, if you create high value, entertaining, engaging, and educational content that your market loves, and you take the time to promote it, these thought pieces can become huge magnets for your business that attract your ideal customers.
Blogging is more about a numbers game than anything. The more you blog about important topics in your niche, the more exposure you’ll get from this practice. This exposure will turn into valuable leads, customers, and eventually some of them will even become your true fans.
Tip #5: Develop a Sales Funnel
Using the Internet to sell one product or service is great, but wouldn’t it be even better if you had multiple products for sale? Take time to add more products and services to your repertoire and your bottom line will increase exponentially. This is one of the best things you could ever do for your business and you’ll reap huge rewards given enough time, so take advantage of this opportunity now because the sooner the better.
At the end of the day, it may seem impossible to accelerate your business growth in one quarter. But nothing is impossible if you put your mind to it and use the information we shared to take it to the next level. You’ll absolutely love the results you’ve achieved over the next three months.