The Essential Tips to Writing Effective Ad Copy

If you are a business owner who is not too savvy with digital marketing strategies, you probably need to learn a great deal about them. At present, businesses depend a lot on social media and search engines to build their brands and expand their client bases. No matter how complex it could get, going to digital ensures that better opportunities are out there.

You only have to apply the right methods to maximize your gains.

From startups to veteran players, SEO plays a crucial role in helping businesses widen their reach. But aside from letting your audience know that you exist, your efforts should also lead people into buying your product or service.

No doubt, this depends on how well you structure your ad copy. If anything, the way you write ad copy (especially for PPC campaigns) can help you achieve your marketing goals.

So, crack your knuckles and grab an extra cup of coffee because here are the best tips to create engaging ad copy.

Build expert-level skills and adaptability

What do the firms listed in have in common?

Aside from providing quality audience outreach campaigns, these companies also possess a considerable knowledge on what it takes to rank higher in Google’s search engine.

You can bet that much of this knowledge touches on writing effective ad copy for specific industries. SEO is serious business, and to be able to compete with larger brands for keywords, you will need to go beyond the basics and feed yourself with new information on SEO trends.

Bushes are bad

When it comes to writing for blogs and PPC, it is important to keep your words short and direct. Whether you are writing for B2B or B2C audiences, simplicity has always been the key to a prospect’s interest and attention. Hence, you should always consider creating your content into bite-sized pieces.

Once you learn to stop beating around the bush, you can eventually open up more opportunities than you can hope for.

Aim for specific keywords

To be able to reel in the right prospects for your product or service, you will have to consider doing intensive keyword research.

To begin with, you should be able to identify first and second keyword options and assess their value. Once you are  done, you can then structure your ad copy around these keywords, making sure that they capture the most essential information about your audiences.

Provide an emotional tag

Ads are specifically made for the purpose of appealing to an audience’s emotional drives. With that being said,  we can still see a bit of traditional advertising in PPC campaigns. By focusing content on the issues that matter to a prospect, you can greatly improve your company’s SEO rankings.

Include numbers in your description

In this data-driven world that we live in, numbers are just as important as words. People are always thirsty for stats, and this is because they add authority. To enhance your SEO efforts you should also include a number or statistic in your headline. That will surely get people to click on your ads no matter what.

StarterPad Staff

One of the lovely StarterPad staff members has toiled away into the wee hours of the night to write this amazing piece of literature :)