What Does It Take for Millennials to Notice Your App?

It is no surprise that tech-savvy, innovative millennials account for a huge chunk of smartphone users. After all, many of them value their phones so much that they’d rather lose their car instead. With such high value that millennials place on their precious phones, mobile marketers all over the world can agree that this generation is where the money lies. In the United States alone, millennials represent $200 billion in annual buying power, hence their ability to drive the biggest changes in various industries across the board.

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