Most startups do the same ‘ol thing. They setup the basic social media profiles and pages. You know, the ones that everyone uses: Facebook, Twitter, LinkedIn, Google+. And if your product is visual, maybe Pinterest and Instagram as well. Then they start posting self-promotional updates and hope and pray that people randomly discover their pages and start following them. This strategy rarely works…
It’s common knowledge that Facebook marketing is one of the best avenues to market your business. But how do you get more legitimate Likes, from real people, on your page? In order to provide entrepreneurs with a boost to their Facebook Page popularity, a large number of “fake Likes” companies appeared. Basically, you pay some money to increase the number of Likes on your Facebook Page, but these are typically from ghost accounts (ie not real people). What happens though is that you end up having a new problem: many Page Likes and very few post Likes. Then of course there’s also the likelihood of Facebook noticing these fake Likes and removing them, or somehow penalizing your account…
Marketing is a major investments for anyone starting a business. And it’s often very time consuming. Problem is: not everyone has time for content production, checking analytics, handling SEO, and so on … On the other hand, spending hiring marketers can be quite costly, which is a tough pill to swallow for entrepreneurs. Well, let me introduce you to Social Soda, a company that promises to streamline your social media marketing and save you both time and money.
If you work in the automobile industry, it is crucial to understand that Internet marketing is an important port of your overall marketing strategy. The Internet does not stay stagnant. It is important to keep yourself current and remain in contact with your customers in a number of different ways if you want your business to succeed. The following tips from Ian Beevis of traders-insurance.com are very useful.
Reputation management does not have to be difficult especially thanks to the sheer vastness and size of the online world.
We thought we’d consult the professionals for advice and asked Reputation Communications for some tips on the best ways to keep a positive online rep. So, why not use the following tips to keep your business at the top.
For those who strive to create fresh and exciting games, the technology market is very lucrative. The popularity and availability of smart phones has increased the amount of games available as well as the overall number of gamers. An increasing number of female and older gamers has led to more room in the marketplace for up-and-coming game developers.
DoSocial (a new social media marketing service) has just launched a new tool called Trending Content, and we were lucky enough to get early access. Of course we took this opportunity to log a ton of data to use for a case study. We didn’t just want to play around with Trending Content, we wanted to know for sure whether it was effective or not.
Email marketing is nearly 40x more effective at acquiring customers than Facebook and Twitter combined, as noted by Mckinsey in a report last year. There were a lot of people who disagreed assuming that email marketing is old school marketing tool where interaction and conversion is declining over time and will die after few years. But McKinsey tried to give a clear picture on how email marketing is becoming an effective tool as compared to latest invasion of social media platforms and its related apps.