More and more people are beginning to understand the power of having their own blog or website, but they also understand that in order to stand out in the crowd, they need to develop a unique look. A great looking site can make visitors stay a little longer, which in turn can lead to sales and return visitors. The problem that many of these people face is that in order to create the unique graphics and photo effects required for their site, they need to invest a small fortune in photo editing software like Photoshop. Even if they have the money to pay for the software, they quickly discover that it’s not something that can be used right out of the box, as it requires a steep learning curve to master.
If you are a startup, you must have realized by now that it is easier to build than to sell… or at least developing is much faster than marketing and selling. You can of course do the inbound way of getting traffic and users by running a blog, writing more content, media mentions, hanging out at various forums, etc. But this is a long-term strategy and you do need a much faster way of getting initial traction and early adopters, which can be done by directly finding prospects and leads and contacting them.