The last ten years have seen an entirely new form of marketplace emerge, brought on by the increased prevalence of smartphones and increasing trust in online platforms. More and more businesses are establishing themselves around the ‘peer-to-peer’ model, otherwise known as the sharing economy.
As the end of the financial year begins to loom, you and your accountant are probably already starting to panic. It’s a demoralising exercise; looking at how unfavourably the ingress matches up to the egress. Whether you are a small business, or a start up with dreams, a lot of your time can be taken up with working out how to cut corners financially, often to no avail.
In the past years, the way we dress ourselves, the way we listen to music, the way we watch TV, the way we date, the day we transport… it all has changed a lot. And those changes didn’t happened by a matter of coincidence or just fate. Behind each of these new behaviors there is a strong, innovative and yet a little abstract background: the sharing economy.