5 Ways to Boost Your Holiday Sales

Holidays are a great time to make money and buy stuff. Store owners that know how to roll with the times will make a killing during the holiday season if they can capitalize on it. Buyers are always looking for opportunities to save or get more value for their money. They are also looking for a great shopping experience, and so a combination of these two aspects by the seller will open up a world of possibilities for them. It is critical to ensure that you understand the holiday and all the cheer that comes with it. Some items are more relevant during certain holidays as compared to others. Here are a few great ways to improve your holiday sales, no matter the industry you are in.

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Beginning a Contracting Business

If you are thinking of beginning a contracting business in the UK, you probably have plenty of questions and a few fears. Research to help you know what to expect can help alleviate these fears and answer most of your questions.

There are many reasons why people decide to start a contracting business, including a more flexible lifestyle and financial gains. The following ten tips will explain how to get started and answer the most common questions about beginning a contracting business in the UK.

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5 Must-Have Landing Page Features to Drive Conversion

Of the many options for generating sales and leads online, few are more widely used—or more widely misunderstood—than the landing page.

While many companies have turned the landing page into an art form that drives vast numbers of sales and leads each week, others flounder, putting massive effort into something that doesn’t provide any return on investment.

So, how do you ensure that your landing page actually generates results for your company? The following are five features you must use if hoping to drive conversions via your landing page:

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Want to run your business like it’s world-class? Start with a POS upgrade.

Ok, so you have a trendy, new boutique shop.  You’re beginning to get traction and exposure in your community, and your sales are growing.  All your hard work, all those sleepless nights, the maxed-out credit cards … it’s finally starting to become worth it.

But now you have a new problem.  Your current POS software is outdated.  It takes forever to add new products.  It only works on Windows (not your tablet or smartphone).  And the reporting is atrocious.  Well, I’ve got some good news for you.

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Consumer Psychology Hacks

Consumer psychology hacks to convert better

Marketing and sales folks have realised that a one-for-all blind strategy will fetch no good results, and even if it does fetch good results once, consistency is a rare virtue of such strategies.

For a strategy which is to be used to convert your lead into a customer or a sale, what you really need to do is persuade your customer to buy your product/service. What better way to achieve this, than by customising your strategy according to basic human psychology?

To be successful, perception is the key; even if you really have the best product in the world, if your customers don’t see it that way, then it’s all for nothing.

To master the art of creating the right perception which can help you convert better, here are some psychology hacks.

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What is Traction and Why is it Important for Investors?

When most people hear the word ‘traction” the first thing that usually comes to their mind is the friction between two surfaces, screeching tires and halting cars. Did you perceive the same thing? Perhaps you did, perhaps you didn’t. When I first saw the word traction I was convinced it meant something like a transaction.  Google humbly corrected my misconception … traction literally does mean friction.

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