7 Reasons Why Your Business Must Use Video Marketing

Businesses invest a major portion of their revenue in the marketing department to attract new customers to their products/services and keep the existing ones loyal to them. However, an underutilized area of marketing is video. Most businesses seem to avoid it because of the high cost of video production. However, the higher cost also gives you incredible benefits in terms of higher sales and revenues. Below, we look at seven reasons why your business must start using video marketing.

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9 Benefits Of Having A Website For Your Company

You have just launched a new company – congratulations! While you will be busy ensuring that your business operations start smoothly and all the legal aspects of your company are in place, you must also be wondering how to market your products and services to a larger audience. One of the simplest ways is to have an exclusive website for your company. Let’s take a look at how this is going to help you in the long-run.

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4 Tried-and-True Ways to Syndicate Your Site’s Blog Content

If you’ve got a firm content marketing strategy in place, you probably put a lot of effort into your blog. Week after week, you devote much of your time and creative juices to crafting informative, well-written posts that would appeal to your niche.

So it’s perfectly understandable that you’d be disappointed when your blog doesn’t generate the Web traffic or conversions that you had hoped it would.

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Optimizing Your Email Marketing Budget with a Hybrid Solution

There is a dire need to optimize the email marketing budget for smaller organizations with the tools and processes that currently exist at our disposal. When it comes to the small and medium online businesses (SMBs), with a restricted budget to spend on marketing activities, the marketing cost increases by leaps and bounds as soon as the email list subscribers crosses 5000.

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21 Programs to Accelerate Your Startup

21 Programs to Accelerate Your Startup

Working on a start-up can take a ton of effort, but it is well worth that effort if your startup grows into a profitable company later on. Often it requires a lot of time and commitment to turn a start-up into a profitable business, but luckily there are many accelerator programs that can help make this A LOT easier.

The usage of start-up accelerator programs has slowly but steadily escalated to being one of the most sought out programs for new businesses as of late. Tons of start-up accelerator programs are popping up across the globe and apparently participating in one of these programs has become a rite of passage for many young entrepreneurs.

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Investing in IT

How to Make More Money for Your Business by Investing in Your IT

In the digital and multimedia world in which we live, it is becoming more and more critical for a business to understand that technology, specifically that which is in relationship to their ecommerce site, have proper investments within the IT of such site. Mainly, a business needs to understand the functionality of cloud services and how it relates to their IT. Our world works at an exceptionally fast pace. Immediate access and quick transactions between businesses, specifically ecommerce sites, are expected by consumers. Yet, many people have not embraced or understand the benefits of investing in IT services. The few that have invested in such services many times overlook utilizing the functionality of “the cloud”. By understanding some fundamental yet critical points, your business is more likely to make more money.

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