One of the key differentiators between a successful startup and a failure is marketing. You may have the most amazing, ingenious product ever invented. You may have even created an entirely new market. But if you don’t have an effective marketing strategy, nobody will hear about it, you won’t make any sales, and your business will go under.
With more than 60% of businesses already using content marketing for their inbound marketing techniques, you can’t deny that it’s critical in establishing a brand’s online reputation. Today people aren’t impressed with traditional marketing techniques; they want more customized, genuine and focused information.
But wait … content marketing isn’t just good for impressing customers. Google loves it too. It’s one of the most popular marketing techniques for getting organic traffic and generating conversions.