5 Huge Changes In The Workplace

Over the past decade, how has the workplace changed? What are the different trends driving the future of the office space as we know it? A lot of the workers from the 1970s through the 1990s would not even be able to recognize the offices of today. The headquarters for a lot of notable companies, including Twitter and Google, do not look a thing like the older cubicle layouts.

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Want more fans, followers & most importantly … customers?

Most startups do the same ‘ol thing. They setup the basic social media profiles and pages. You know, the ones that everyone uses:  Facebook, Twitter, LinkedIn, Google+.  And if your product is visual, maybe Pinterest and Instagram as well. Then they start posting self-promotional updates and hope and pray that people randomly discover their pages and start following them.  This strategy rarely works…

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Want to be an SEO specialist? It’s easier than you think.

I just discovered this brilliant tool and wanted to share it with you. Most of us involved in marketing have some knowledge about SEO basics. You likely know what SEO stands for: Search Engine Optimization.  Easy.  And you’ve probably heard people talk about “keywords” and “backlinks”. But unless you’re some kind of robot genius, it’s pretty difficult to write SEO-optimized content (ie. content that Google will LOVE) on-the-fly. Until now…

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Embrace the “geek” at your workplace in 2016

I think it’s undeniable that a happy workplace is a better workplace, and as we usher in 2016 we will start seeing changes to reflect this. Back in the day working in stuffy old corporations where smiling was a no-no and having fun was a sign of being unfocused, meant that if you joined in, the boss viewed you as a bad egg. Luckily, times have changed and it doesn’t mean a lack of professionalism by laughing at work, and in fact, now more than ever it’s encouraged.

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Why Western Companies Fail in China

It’s difficult to understand why massive companies like Google and Ebay fail to resonate with a Chinese audience.  For example, when Ebay tried to break in to the Chinese market they failed because a local company called Taobao simply understood the Chinese people better, and no matter how much money Ebay threw at it, they couldn’t get to grips with the Chinese market.

This info-graphic helps provide some insight into this common problem…

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21 Programs to Accelerate Your Startup

21 Programs to Accelerate Your Startup

Working on a start-up can take a ton of effort, but it is well worth that effort if your startup grows into a profitable company later on. Often it requires a lot of time and commitment to turn a start-up into a profitable business, but luckily there are many accelerator programs that can help make this A LOT easier.

The usage of start-up accelerator programs has slowly but steadily escalated to being one of the most sought out programs for new businesses as of late. Tons of start-up accelerator programs are popping up across the globe and apparently participating in one of these programs has become a rite of passage for many young entrepreneurs.

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How do I create an app for my business

How do I create an app for my business?

First off, congratulations on making the decision to join the app age and employ the latest technology to boost your business. Now the fun really begins as you look at the options for actually creating this app. As with everything else there are many avenues open to you and deciding which way to go can be pretty daunting if you have done a Google search for ‘creating business apps’.

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