Consumer Psychology Hacks

Consumer psychology hacks to convert better

Marketing and sales folks have realised that a one-for-all blind strategy will fetch no good results, and even if it does fetch good results once, consistency is a rare virtue of such strategies.

For a strategy which is to be used to convert your lead into a customer or a sale, what you really need to do is persuade your customer to buy your product/service. What better way to achieve this, than by customising your strategy according to basic human psychology?

To be successful, perception is the key; even if you really have the best product in the world, if your customers don’t see it that way, then it’s all for nothing.

To master the art of creating the right perception which can help you convert better, here are some psychology hacks.

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What is Traction and Why is it Important for Investors?

When most people hear the word ‘traction” the first thing that usually comes to their mind is the friction between two surfaces, screeching tires and halting cars. Did you perceive the same thing? Perhaps you did, perhaps you didn’t. When I first saw the word traction I was convinced it meant something like a transaction.  Google humbly corrected my misconception … traction literally does mean friction.

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Why E-Commerce Store Owners Should Aim to Constantly Re-engage with their Customers

Owning, running and retaining an E-Commerce store is hard work. Like every other business, it relies on steady income, brand recognition and a really good understanding of the industry. Whilst many stores are now also online as well as existing physically, E-Commerce stores rely on active online shoppers in order to succeed more than usual shops do.

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What to Ask When Developing iOS Apps

The role of a developer can be both highly varied as well as seriously demanding. And, depending upon whether you’re a developer within a team or a freelancer, you may have to play an innumerable amount of roles throughout the day which chop and change throughout the project; this may include business consultant, designer, programmer and even manager of other workers who each provide a subset of skills necessary to the project. With these challenges in mind here we take a high level look at the process of developing iOS apps and cover exactly what you should be asking from project commissioned through to application completion.

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Advice on How to Start Your Own Business

Advice on How to Start Your Own Business

It’s fairly common for aspiring business owners to be filled with confidence and hope, but not much knowledge or experience in how to actually start a business.  If you fall into this category, don’t worry, you’re not alone 🙂

You and your partners (if applicable) should be able to discern what the goals of your company are, what are its products or services, pricing, and much more. Here’s some advice on how to start your own business.

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