Marketing and sales folks have realised that a one-for-all blind strategy will fetch no good results, and even if it does fetch good results once, consistency is a rare virtue of such strategies.
For a strategy which is to be used to convert your lead into a customer or a sale, what you really need to do is persuade your customer to buy your product/service. What better way to achieve this, than by customising your strategy according to basic human psychology?
To be successful, perception is the key; even if you really have the best product in the world, if your customers don’t see it that way, then it’s all for nothing.
To master the art of creating the right perception which can help you convert better, here are some psychology hacks.