SEO businesses are needed to help other businesses succeed online. With the right SEO practices, it’s possible to rank various websites highly in Google searches to increase the amount of potential customers/clients visiting a site. Launching an SEO business isn’t as simple as putting the website up and hoping for the best.
It’s not a case of “build it and they will come.” When you’re ready to create your business, follow these 10 SEO startup tips.
Set Goals and Targets
SMART goals are powerful motivation tools. They also give you something tangible to meet, so you can plan to reach them. Goals can include:
- Growing your total audience by X%
- Speaking to X new prospects by the end of the month
- Generating a X% increase in revenue by the end of the year
Once you have your goals, you can assess how SEO is going to help and the others steps you’ll need to take.
Do Your Own Keyword Research
What are people searching to find a business like yours? One of the biggest tips for SEO startup help is to find the right audience. You want to make sure you’re showing up in the right search results, which means doing your own keyword research. If you can do it for your own business, you show you can do it for someone else’s.
Analyze and Fix Content
Look at any existing content you have, if you have any. Fix the issues, such as broken links, 404 errors and image issues. Don’t forget about content duplication. Duplicate content on your own site is a no-no for SEO.
Images tend to be overlooked, but you want to make sure the SEO is right in here. Google Image search opens a realm of possibilities for new customers.
Understand the Inner Workings
As an SEO startup, you will likely do a lot of the work yourself. If you don’t, you’ll at least need to understand the inner workings of the business. It’s essential to have some empathy for your potential clients, showing you know not just their struggles but the solutions to their problems.
Be Willing to Test
SEO isn’t a one-size-fits-all approach. While SEO experts will share what worked for them, the tips aren’t going to work for everyone. One of the best SEO startup tips is to test. Trial and error is your friend. Be willing to test things for your clients to make sure they get the best results. Testing will help you make mistakes, which you can learn directly from.
Build from White Hat Techniques
The big brands didn’t use black hat techniques for a quick start. They built their foundations from the white hat SEO techniques. You need to do the same. There may be others out there doing the opposite, but those startups will crash and burn when Google changes its algorithm again. A stable foundation will help grow success.
Create a Responsive Website
People check a lot of sites from their mobile devices. If you don’t launch a responsive, mobile-friendly website then you are losing out on more than 50% of your potential customers. Even if you got potential customers, not having a responsive site tells people that you don’t know enough. They’ll go to the people who do have mobile-friendly sites.
Measure Your Traffic and SEO
When looking for SEO company startup help, don’t forget measuring the traffic. You need to measure your actions and results with figures. Potential clients want to know what you can do for them and showing them figures will help give them something tangible to work with. These figures include engagement, traffic, conversions and backlinks.
Get Out and Guest Post
You want to become an authority on the topic and that means getting to the places your target audience is going to be. While your own blog is great, you want to guest post. If you’re aiming to help photographers, you need to know the publications they ready to let them know you’re around and knowledgeable.
Understand Other Marketing Techniques
A good SEO business doesn’t just rely on Google. There are other marketing techniques to help you get new clients. You’ll want to use all at your disposal to gain your initial clients and then add word of mouth and referrals to help keep that constant stream.
Getting clients isn’t possible with a click of the fingers. Following the above SEO startup tips will help get your website ranking, get your name in front of eyes and build your client base.
Tim Dugan has a genuine passion to help business owners succeed in the ever-changing world of SEO through effective, timely, honest SEO strategies. He founded Web Services CT in 2011 which specializes in SEO for small and midsized businesses and is Director of Natural Search at Zero Gravity Marketing in Madison, Connecticut.