We all wish it was possible to watch a video without the annoying pop-ups that keep on interfering with our experience or the need to download the latest Adobe Flash. It could even be better if you could watch the video using a mobile device without any complications. This is a dream come true for the advertiser trying to attract customers and for the user who is trying to avoid any interference. The good news is that this is no longer a dream courtesy of HTML 5: a dream come true for video SEM.
HTML 5 is the future of website language. Most of the browsers like Apple’s Safari and Google’s Chrome and most of the others using webKit understand HTML 5. The main aim of this language is to make things universal and this means plug-ins such as Adobe Flash might not have a use.
What HTML 5 does is to pave way for smooth video streaming for mobile devices. Most mobile devices do not have browsers that can support some plug-ins. Since most people are now accessing the internet through their mobile devices, the inability of the devices creates a barrier between advertisers and users. With HTML 5, designers can now embed a video and audio file without worrying about the different platforms.
In addition, HTML 5 offers elements such as application programming interface which makes sure that the user’s experience is improved. On the other hand, this gives advertisers an opportunity to market to users without the usual concern of the platforms they are using.
Though this language has many benefits advertisers might face one challenge. Unlike many other early adopters who use new releases, most users, especially those using desktop computers will not update their browsers as often as necessary. This means that there might be a barrier between advertisers and users and this will result in a connection with early adopters only.
This is however not a big deal especially because most people are using mobile phones to connect to the internet. Mobile phones are frequently updated. Most mobile users can access HTML 5 and this leverages the language’s video elements on the increase of popular platforms and is therefore a promising language on mobile devices than desktop platforms.
The capabilities of HTML 5 have been enhanced and this means we can expect to see innovative videos. Advertisers are expected to take advantage of videos since they will now be easy to access for the users. The videos are increasing in popularity and there is no sign indicating that they will slow down any time soon. People are now more interested in advertisement videos than plain texts. The following July statistics paint a better picture:
- About 58 million internet users in the US watched online videos in July. This is the largest number to have ever been recorded.
- 1.4 billion videos were watched in July and this is another all-time high.
- About 81% of internet users in the US watched online videos. The average watching time was 8.3 hours.
The demand for online videos is on the rise and will continue being so with the HTML 5 capabilities. The next generation of videos will provide many benefits for users and advertisers.