Unlike email marketing which is practically free, direct mail marketing can get quite expensive. The cost of postage can vary, depending on the types of marketing materials that you are sending. Along with postage-related expenses, you also have to pay to have your marketing materials designed and printed, adding to the overall expense.
Luckily, there are some steps that you can take to limit the mailing costs when sending out direct mail marketing materials. Try using the following tips to reduce your expenses as much as possible.
Keep Your Data Up To Date
The better job you do of maintaining your data, the less likely you are to send out mail to people who are no longer interested in your products or no longer live at the same address. Periodically screen your data, making sure that it is as up-to-date and accurate as possible. You may want to consider outsourcing the screening process to someone who is an expert in data management. They can help you spot problems with incorrect or outdated addresses, helping to reduce waste and rein in costs.
This is one of the most effective ways to reduce your mailing expenses. After all, there is no point in paying to send mail to the wrong address or to someone who is no longer interested in the items or services that you offer.
Find The Right Supplier For Your Paper, Envelopes, And Stationery
There is no point in paying more than necessary for the paper products that you send out. Typically, the best way to save money on this aspect of your marketing campaign is by doing business with a mailing house. Because these companies focus primarily on supplying businesses with mail-related products, they tend to have the lowest prices. You can usually save by purchasing your items in bulk from one of these suppliers rather than buying them at a typical retail store. There are lots of places that sell stamps and paraphernalia including Rite Aid according to USA Stamp Guide. They should be able to help you with everything from paper to envelopes, making them a one-stop shop for all of your stationery needs.
Perhaps more importantly, they can also help you save money on postage, reducing the costs associated with your direct mail campaigns as much as possible.
Choose The Right Printer
If you work directly with a mailing house, they will usually take care of the printing for you. This is a far more cost-effective option than trying to have the pieces printed on your own. Along with handling the printing, they will also take care of stuffing it in envelopes or folding it. This can be a time-consuming process that can significantly add to the expense if you try to do it on your own. Typically, however, mailing houses have specialized machines that can quickly create your mail packs, helping to reduce the labor expenses associated with getting your mail ready to go out.
Along with saving you money, outsourcing this process to a mailing house can also save you time. Instead of having to spend days stuffing envelopes or folding brochures, the mailing house can have the work done in just a few hours.
Compare Postage Services
There are many different ways to send mail. It is worth comparing all of the providers that are currently available to see which ones offer the best rates. By comparing costs, you may be able to get a lower price.
Of course, comparing postage prices isn’t always easy – especially if you have to deal with VAT. You may find it beneficial to leave this part of the job to the mailing house or to hire an outside expert to help you find the lowest price. It is well worth taking the time to compare postage rates, however, since it can save you a lot of money over time.
Track Any Returned Letters
Some of the mail that you send out will naturally be returned to your business. When these items are returned, don’t just throw them away. Instead, use the information to update your database.
Removing any addresses that are no longer good from your database can help minimize the amount of wasted mail that you send out. If you work with a mailing house, they will usually track this information for you. By keeping your database up to date, you can help reduce the expenses associated with future direct mail campaigns. After all, when your data is accurate, you won’t waste money sending out mail to vacant addresses.
By using these tips, you can significantly reduce the cost of sending out direct mail marketing materials. Ultimately, your goal should be to reduce waste as much as possible while at the same time searching for the lowest postage rates that you can find.