If you run an online business, then it’s likely that you’ll already know just how popular content is as a way of driving engagement. YouTubers upload 300 hours of video every single minute. for example, while everyone is now a business-critical content generator thanks to the worlds of TripAdvisor, Yelp and more.
Online businesses need to react to this change in the way that content is produced – but with so many options available, it’s often the case that online entrepreneurs suffer from “decision paralysis” and don’t know which route to go down. For that reason, here’s a breakdown of just why certain types of content can change your business for the better.
As an online business, it’s inevitable that you will have come across blogging at some point. It is, after all, the mainstay of many aspects of the internet revolution: rooted in early online culture and the product of bulletin boards and other popular services, it’s ubiquitous. Online businesses, of course, are all selling the internet’s services in some way – so by practicing what you preach and posting rich, well-explained blogs, you’ll drive custom.
The issue, however, is that it requires an audience – and not all online businesses have this yet. Guest blogger services can step into the breach here and offer you a way to get published without having to drive your own traffic. Remember, though: the provider that you choose should only work with reputable sites rather than networks – otherwise you run the risk of spam and you won’t get value for money.
Video content is really on the rise. YouTube has more than 30 million visitors each day – and with sites such as Facebook also getting involved in the video scene through heavy investment, it’s something that firms have to get to grips with. Video is a strong source of engagement for companies because it can roll three of the best engagement drivers into one: text, images and sound.
No other form of media can do this, and for that reason, it can go above and beyond to stimulate those customers who find the glut of plain old text and standard stock images on the web to be a little too boring.
While blogs and videos definitely have their merits, the downside is the fact that they cost resources in some way. For that reason, it’s often worth taking advantage of one of the most distinctive cultural trends of recent years: the love that users have developed for speaking their mind. People enjoy self-publishing on the internet, and it’s something that you can use.
Consider, for example, asking your users to comment on your social posts with a photo of them using your product. You’ll have a repository of positive brand content that you can reproduce for months – and it’s free.
If you run an online business, then content will be around you all the time: from the product marketers who sell you their software on LinkedIn to the inspirational entrepreneurship quotes you see on Instagram, people everywhere are becoming high-scale content producers. While content may sometimes seem a little tiresome, it’s essential that you get on the content bandwagon as soon as possible in order to scale and grow your own online business.