Are you trying to incorporate Pay-Per-Click (PPC) ad campaign into your marketing strategy? That’s really a good decision to reach your target audience. And, it won’t be a tough task to start your PPC ad campaign due to the user-friendliness of Google AdWords. But, would you be able to get full benefits of your investment in PPC ad campaign? Certainly not; unless you are a technical expert in using these marketing tools.
PPC advertisements have the potentiality to generate targeted traffic, but, it requires technical know-how to effectively implement the campaigns. So, it is always better to hire PPC Management Agency rather than doing it on your own. And, you must note that hiring PPC management agency is not only effective but also cheaper as compared to launching your own ad campaign. Here are the reasons that make hiring PPC Management Agency a beneficial decision for your business.
PPC is complicated to understand – Mostly, businesspersons approach PPC ad campaign with a perspective that it is easier than SEO. It may be easier than SEO but this does not mean that PPC is an easy task. In fact, PPC ad campaign is a cluster of complicated terminologies that makes it tough for non-techies to understand. You might be aware what PPC stands for but there are a lot of such terminologies and many of them create confusion due to their overlapping meanings. You need to learn a lot of technical terms like CPA, CPM, CPC, CTR, Impression, Hits etc. just to get the basic idea of the functioning of PPC ad campaign. The PPC managers are well-versed in these terminologies and they know exactly how things work in PPC.
Keyword Research is neither easy nor cost-effective – Keywords are the heart and soul of any PPC ad campaign. If you figured out the correct keywords you’ll rock the market but if you fail to recognize the powerful keywords for your business you’ll only waste your time and money on advertisements. There definitely are free keywords generating tools available online but if they were so effective why would anyone be paying for the costly paid versions? If you go on subscribing paid versions of the tools required, you’ll end up spending a fortune in simply one advertising campaign. The professionals have a subscription to many of those tools and the expertise to combine their results to come up with the most targeted keywords.
It takes expertise in creating the right ad copy – Finding the right keywords is only the first step; you need to create ad copies that can provide you high conversion rate. Creating an ad copy requires expertise that an amateur cannot master overnight. Each word and its use play a critical role in attracting converting leads. A wrong ad copy may drain your advertisement investment because it will attract potential buyers due to the keywords but fail to convert the potential buyers into an actual buyer. A professional PPC management agency like Falcon Digital Marketing can provide you with professionally created ad copies to bring you the highest possible conversion rate. You cannot bring profit in PPC ad campaign without the right ad copies.
Tracking the results requires technical expertise – Do you think the investment is a smart decision if you don’t know the return that investment is bringing? Obviously no! You’ll need to track the results of your PPC advertising campaign to know whether your investment is bringing you a profit or not. Talking about PPC; it is not sufficient to know your sales volume or the traffic rate, you need to know the source of converting traffic. If you don’t know which media or which keyword is attracting converting leads how will you design your future ad campaign? You need to know the most effective keyword for your advertisement campaign. For tracking such results, you need to track code installation that needs at least the basic HTML knowledge.
The relevance of Landing Page matters for PPC too – You must have heard the word ‘relevance’ in respect to SEO techniques. But, it is not limited to the SEO only; PPC too needs your landing page to be relevant. If someone clicks on your ad, they must be targeted to the landing page where they are prompted to take the action you want them to take. If your ad copy tells the target audience to click the link to buy a certain product, they must land on a page from where they can buy the product instantly. PPC management companies know the technicalities to choose the right landing page for each ad copy. They not only do the A/B testing themselves but also has subscription to the third party A/B testing programme for PPC ad campaign. This means you can get the unbiased result of your A/B analysis of your landing page by hiring professionals.
No hit and trials – If you go on doing your PPC ad campaign all on your own; you’ll surely need to go through a long phase of hit and trial method. You already know you cannot afford to lose so much time and money on advertisement campaign or your competitors will win the race. When you hire a professional service you do not hire only the service, you buy their experience. Choose a company that has already worked in your industry so that they can benefit you with their experience. The professionals have already learned the art and science of creating the perfect PPC ad campaign so no time and resources will be wasted in hit and trial methods.
You need to track for click-frauds – You might be doing your business with all the fair means. But, there are a lot of people around us who cannot do without frauds. And, so there are many click-frauds in the market and you need to track them for your own safety. In addition to click frauds, there are some bots that generate auto-clicks on your paid advertisements to spider your website. Although search engines especially Google keep on tracking and blocking click-frauds and may refund your money months later, you need to know it yourself what’s happening around you. As a businessperson, you need to take a control over every aspect concerning your business. If you hire professionals, they will track for any such click frauds and auto-generated clicks to keep your business and your investment in PPC safe.
The digital market keeps changing every moment – Digital marketing is a field where you can never learn everything because each day something new happens in the market and its technologies. As a businessperson you must have all sorts of work pertaining to your business, therefore, you cannot keep abreast with all technological advancements and changes in the digital market. The digital marketers spend their time, energy and resources in learning the new advancements and tracking the market changes. So, they are always up to date with each important aspect of the digital marketing. So, it is advised to focus on your own business and delegate your ad campaign to those who are from head to toe in this business.
To take advantage of the entire team – Whether you do it on your own or hire an in-house PPC manager, you’ll be putting all the responsibilities in a single hand. You should know that jacks of all trades are good but master of a single trade is the best choice if you want the end result. When you hire a PPC management agency, you actually hire an entire team of professionals having expertise in different aspects of PPC. The whole team works together to bring you the end result and you do not need to micro-manage each individual because someone else does it for you. When your ad campaign is constantly being managed and monitored by experts with years of experience you automatically gain a competitive advantage over your competitors.
PPC works best in collaboration with SEO – Many companies heads towards PPC ad campaign just to avoid the technical difficulties faced in optimizing the website. But, you must know that PPC works best in collaboration with SEO. If you are focusing on the long-term success of your business you cannot solely rely on PPC. Most of the digital marketing company who offers to manage your PPC ad campaign are either experts in SEO or have a collaborative relationship with agencies working in the SEO market. By hiring the professional PPC management agencies you can leverage the benefits of optimized PPC ad campaign that supports your SEO rather than clashing with it.
Cost-effectiveness – It goes without saying; if you can gain so many benefits by hiring PPC experts you are utilizing each penny you invest in the advertising campaign. When you do it all on your own you will be paying for the advertisement without knowing what are you gaining from that investment. This difference naturally makes hiring the PPC management agency a cost-effective option as compared to doing it on your own or hiring an in-house PPC manager.
Hope all your doubts about hiring a PPC management agency are clear by now!