Start-up businesses need a website, but what sort of a website? Well, we’re here to try and help guide you through this minefield and ensure you get what you want but without having to pay a premium.
1. Make Your Website Responsive
Today, nearly 50% of all Internet users access the web with mobile devices rather than desktop or laptop computers. Because of this, it is essential to employ responsive design on your website. As you might guess from its name, responsive design simply means that your website automatically responds to the device that it is being displayed on, adjusting its layout so that it will display correctly regardless of the size of the screen that is being used to view it. This makes it so that your visitors can easily find what they are looking for without having to scroll or zoom.
A great example of responsive design can be seen on the Illy site. The graphics shown above clearly illustrate how the site adjusts based on whether it is being viewed on a desktop computer or a mobile device. Because of this, every visitor to the site will have a good experience regardless of how they access the site. The site instantly makes it clear to visitors what Illy does, while at the same time facilitating a great user experience for both desktop and mobile customers.
As mobile traffic continues to rise, so does the importance of responsive design. Sites that don’t take into account mobile traffic are quickly being left behind as the Internet continues to grow and evolve. Here are some more advantages of a responsive design.
2. Consider Bringing In A Design Co-Founder From The Start
Companies with design co-founders such as Pinterest, Square and Airbnb have clearly outlined the importance of incorporating good design from the get-go. While many companies focus on more traditional aspects of starting a business, smart entrepreneurs are quickly realizing just how important good design is to a successful launch. Bringing in a design co-founder at the beginning of your project can help ensure that it gets off on the right foot, instantly building a strong identity for your brand and giving the impression that your company is an industry leader.
Even if you don’t want to bring a designer on as a co-founder, you can still outsource work to an independent designer at the beginning of your project. There are countless skilled designers out there who are as eager as you are to bring innovative ideas to life. For instance, the popular Path app hired photographer John Carey to take interesting cover photos for their app, thus enhancing its appeal. As you work with designers and incorporate better design in all that you do, it will become more and more apparent just how important good design is to your success suggests Nick of Point Click Productions, a Huntington Beach web design company in the USA.
4. Stand Out From The Crowd
Finding a way to differentiate yourself from the countless other companies online can be a challenge. Design can help you overcome this obstacle, allowing you to create a one-of-a-kind look that totally sets your company apart. Companies with strong branding such as Nike or Coca Cola have invested huge sums of money into making sure that their names instantly bring to mind the swoosh logo or the color red.
One of the most important things about good design is that it is universally understood. When done correctly, design can help you overcome language barriers or break through cultural differences.
These days, design should be far more than an afterthought. It should be one of the first things that a company addresses when deciding how they want to present themselves to the world.
These tips should give you an idea of what you need when creating a design for your start-up.