The goal of every business is to raise revenue and increase the market reach. This is easier said than done. Businesses use different marketing techniques to ensure that their products and services appeal to the consumers. In the traditional form of marketing, business owners spent a huge amount on their marketing plan and tried to reach out to the local audience. Methods like billboard advertising and print advertising were used to create awareness about a product or service. However, it did not always lead to the generation of high revenue and sales. It was considered to be a very expensive form of marketing.
Getting a startup on its feet is an exhilarating feeling. It, however, doesn’t end there- one needs to increase their reach and here’s where marketing come in. If you want to remain relevant in this fast-paced global economy, then you need to have a digital marketing strategy in place. Why?
Businesses invest a major portion of their revenue in the marketing department to attract new customers to their products/services and keep the existing ones loyal to them. However, an underutilized area of marketing is video. Most businesses seem to avoid it because of the high cost of video production. However, the higher cost also gives you incredible benefits in terms of higher sales and revenues. Below, we look at seven reasons why your business must start using video marketing.
Broadly speaking, this a person who creates the digital marketing plan for a company or brand.
The plan would typically consist of channel planning (social, PPC, advertising, PR etc), budgetary allocation, objectives and KPIs, resource & asset management (creative & production), audience management and analysis.
Unlike email marketing which is practically free, direct mail marketing can get quite expensive. The cost of postage can vary, depending on the types of marketing materials that you are sending. Along with postage-related expenses, you also have to pay to have your marketing materials designed and printed, adding to the overall expense.
The investment in digital jobs by the government is expected to rise significantly over the next 3 years, which means that now is the best time to consider getting into the industry. If you wish to discover more, here are 8 tips for impressing prospective employers:
Getting noticed is not such an easy thing, especially when the vehicle used is the internet. Among the endless sea of online startups, blogs, websites, online stores, social media sites, and YouTube videos specializing in any topic your imagination will take you to, driving traffic to your own site can be especially difficult.
When it comes to building up your business, there are lots of things you can do to help: attend trade shows, develop a marketing strategy, and follow up potential leads, all of which can help to get your brand out there.
Are you trying to incorporate Pay-Per-Click (PPC) ad campaign into your marketing strategy? That’s really a good decision to reach your target audience. And, it won’t be a tough task to start your PPC ad campaign due to the user-friendliness of Google AdWords. But, would you be able to get full benefits of your investment in PPC ad campaign? Certainly not; unless you are a technical expert in using these marketing tools.
When looking to attract more traffic to your website, one good way to do so is by writing guest posts. And the best part is that you can do this for free and can still generate massive amounts of traffic. However, one thing that can confuse many newbies is how to write in a way that will ensure that the maximum number of people will end up visiting their website. To help you with this, we list below a few tips you must follow when writing guest posts so as to generate the best possible response.