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How Content can Revolutionize your Online Business

If you run an online business, then it’s likely that you’ll already know just how popular content is as a way of driving engagement. YouTubers upload 300 hours of video every single minute. for example, while everyone is now a business-critical content generator thanks to the worlds of TripAdvisor, Yelp and more.

Online businesses need to react to this change in the way that content is produced – but with so many options available, it’s often the case that online entrepreneurs suffer from “decision paralysis” and don’t know which route to go down. For that reason, here’s a breakdown of just why certain types of content can change your business for the better. Read More

The Best Channels for Generating High Quality Leads in 2018

Businesses depend a great deal on digital marketing to generate high-quality leads. After all, getting the right prospects into the sales funnel can impact the bottom line in considerable ways. For one, businesses can cut down on the average cost-per-lead and influence possible sales conversions using the right CRM strategies across multiple audience engagement channels.

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Five effective digital marketing strategies for small businesses

The goal of every business is to raise revenue and increase the market reach. This is easier said than done. Businesses use different marketing techniques to ensure that their products and services appeal to the consumers. In the traditional form of marketing, business owners spent a huge amount on their marketing plan and tried to reach out to the local audience. Methods like billboard advertising and print advertising were used to create awareness about a product or service. However, it did not always lead to the generation of high revenue and sales. It was considered to be a very expensive form of marketing.

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7 Reasons Why Your Business Must Use Video Marketing

Businesses invest a major portion of their revenue in the marketing department to attract new customers to their products/services and keep the existing ones loyal to them. However, an underutilized area of marketing is video. Most businesses seem to avoid it because of the high cost of video production. However, the higher cost also gives you incredible benefits in terms of higher sales and revenues. Below, we look at seven reasons why your business must start using video marketing.

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