If you run an online business, then it’s likely that you’ll already know just how popular content is as a way of driving engagement. YouTubers upload 300 hours of video every single minute. for example, while everyone is now a business-critical content generator thanks to the worlds of TripAdvisor, Yelp and more.
Online businesses need to react to this change in the way that content is produced – but with so many options available, it’s often the case that online entrepreneurs suffer from “decision paralysis” and don’t know which route to go down. For that reason, here’s a breakdown of just why certain types of content can change your business for the better. Read More