Small businesses setting up an online presence can sometimes get overwhelmed with the cost of creating original media. If you are making a presentation you also need good-clarity images and getting a photography session is impractical. Physical marketing too sometimes requires images at short notice and cheap prices. Think of it as getting a shirt stitched. There is time and extra labour involved. If only you can pick up that shirt off the shelf. That is how stock images or royalty free ones may be the blessing you need to complete your website, online listing or presentation.
Today, things move fast. Within just a few seconds, opinions are made. The growing importance of a good first impression is critical. In the business world, a great logo is how first impressions are made.
Colour is an important part of your web design because it’s one of the first things your visitors will notice, long before they’ve had time to browse through your products or read your content. Your choice of colours will impact their perception of your business and the quality of what you’re selling. Believe it or not, this seemingly trivial decision also elicits a emotional response from the viewer, on both a conscious and subconscious level.
More and more people are beginning to understand the power of having their own blog or website, but they also understand that in order to stand out in the crowd, they need to develop a unique look. A great looking site can make visitors stay a little longer, which in turn can lead to sales and return visitors. The problem that many of these people face is that in order to create the unique graphics and photo effects required for their site, they need to invest a small fortune in photo editing software like Photoshop. Even if they have the money to pay for the software, they quickly discover that it’s not something that can be used right out of the box, as it requires a steep learning curve to master.