It goes without saying that no business can operate successfully without a smart plan in place. Planning helps business owners in controlling their projects, resources and budgets. It’s easily the most important part of running any business. When it comes to marketing, there’s nothing better than a carefully prepared and perfectly executed plan. It will help you develop a long-term view of your business, maximize your efficiency and build your competitive advantage. Here are some key tips on how to draft a great marketing plan for your business.