The investment in digital jobs by the government is expected to rise significantly over the next 3 years, which means that now is the best time to consider getting into the industry. If you wish to discover more, here are 8 tips for impressing prospective employers:
1. Be Informed
If you don’t know what’s the difference between SEM and SEO, now is the time to read up on your acronyms. It is important to be capable of discussing digital marketing strategies concisely and clearly and it will help you build your credibility among professionals in the industry. So, always familiarize yourself with the terms used i.e. CPC, ROI, PPC, etc. before you send off any applications.
2. Be Analytical
Digital marketing is actually driven by data more than you might assume. You can use tools such as Google Analytics to help you gather information about how users are interacting with your website as well as analyzing the performance of each marketing channel. If you have the proper metrics in place, you will identify the areas that you need to improve and demonstrate to the prospective employer your potential to deliver positive ROI.
3. Be a Specialist
Just because the number of areas to learn are numerous, it does not mean that you must be an authority in all. Whether your passion lies in social media, SEO, paid search, or a different area of marketing, exploiting your strengths and specializing in a specific field can make all the difference. So, find your niche instead of simply building the foundation.
4. Be Sociable
You should never underestimate the influence of people that surround you. It is important to surround yourself with innovative experts in the industry and never be afraid to network. You should also attend industry meet-ups and conferences as regularly as possible since it is a great opportunity for building offline relationship that can be developed online.
5. Be Present
If you would like to show a potential employer that you are capable of increasing the visibility of their company, then it is critical to build your own personal brand. You can think of it as an extension of your resume and another way to showcase your skills. Profiles or blogs with a clear vision are usually more successful. So, find a subject that you are passionate about and go with it.
6. Be Relevant
Digital marketing is a continually evolving industry. One great way to make sure that your recommendations and knowledge stay current is to keep up-to-date with current trends. Sometimes it is actually as simple as following digital marketing websites and the key influencers on social media. Excellent examples of influencers include PPC Hero and Moz, but you can still find plenty others out there who can help you with your digital marketing efforts.
7. Be Agile
Creativity and structure are not necessarily mutually exclusive. In your digital marketing career, you can be in your office one day and then off to attend conference in a different country the next day, but the important thing is to always plan ahead. To help you manage your time and resources better, you can try incorporating agile practices into your team to help you manage the digital projects as effectively as possible.
8. Be Certified
If you are really looking to get noticed, you can start with a professional qualification. Digital marketing certification is a great way to build and improve on your skills and provides you with the practical evidence needed to back them up. It also provides an incredibly effective way of demonstrating to potential experts that you are capable of hitting the ground running and let you learn about something that you are very passionate about.
Showcase all of this in your CV and cover letter and then in your interview and you can be sure you will stand a very strong chance of getting a job. Here are some executive resume tips by Arielle Careers to present yourself and help with your CV and also some tips on interview technique from Monster.
All of this together should help you get started in your career in digital marketing and put yourself on the path to success.