We know that a large percentage of start-ups fail within the first year, so if you want to be a success, you need to put in the hard work. You have to do everything so well that you won’t be at risk of joining that statistic. Here are the steps you absolutely can’t miss if you want to succeed with your launch!
1. Market Research
Never start a business without first researching the market. Is your idea unique? If not, find a way to make it unique with some kind of twist that will differentiate you from your competition. If your idea doesn’t currently exist in the market, be sure to find out why. Is it because your product or service simply isn’t wanted? Test the waters with consumer surveys and market analysis if you can spare the funds.
Take a look at this guide on grants to see if you can raise some extra funding for your start-up. The more cash you have on hand to get you going, the better chance you have of succeeding. The money isn’t just for blowing on the launch, but also for keeping your business afloat. If you have enough funds to cover the first year of running expenses, then all you need to worry about is making it back, not rushing to make enough money for the bills.
3. Brand Creation
You need to have a clear brand, which means setting up a lot of guidelines. You should have a company name which makes sense and is easy to remember, and is used on your domain name as well as any social media names. You should have a professional-looking logo, as well as a colour scheme which you use for all of your marketing materials, including your website. Finally, you should also know your tone of voice and have profiles for the customers you are trying to attract.
4. Web Presence
Setting up a web presence is really important, even if your business requires a physical location. You should have a website which is easy to navigate and tells visitors all they need to know, as well as social media pages where you can share more information and market easily. These days, every business needs to be online, whether you are a hairdresser or a restaurant or a dog walker.
5. Buzz Creation
Before you launch, you need to get people interested in your business. Create buzz by setting up your social profiles early and sharing behind-the-scenes progress. You can also try to get mentions in the local or national press for more exposure, and share your products with bloggers for early reveals.
6. Final Testing
Before you go live, make sure that everything is working properly. Have people test your website to be sure it all works well and try out your products or services. For example, if you are a web designer, you really need to go and design a website for someone using the exact package you would offer to real clients. This helps to iron out any last-minute kinks or issues you haven’t thought about yet.
7. Launch Date
Choose a launch date, promote it, and then go for it. Don’t hold back – the bigger the splash your launch makes, the better!
8. Future Promotion
Don’t just leave it there – it’s important to continue promoting your business as much as possible. If you don’t do this, initial sales may drop off, leaving you in the lurch.
If you skip any of these steps, you could be looking at failure – so tick all the boxes and give yourself every chance of success.