Outsourcing is a beautiful thing. As a business owner, what you’re able to do well for yourself, you do for yourself. On the flip side of things, however, if others are better at doing something, you simply hire them to do it for you—after all, your name is still on the finished product.
It’s a simple, organizational decision that promises to bring about both improved efficiency and widespread growth. To this day, though, far too many businesses avoid outsourcing key business processes, fearing they’ll quickly lose control of things.
Does any of this sound familiar? If so, know now that you’re not alone in feeling this way. That said, after reading through the entirety of this post, if any of the below reasons strike too close to home for comfort, it might very well be time to try your hand at the cost- and time-saving tactic.
1) Budgets Begin to Shrink
Believe it or not, whether it be for IT, product support, bookkeeping or marketing services, seeing as how you and your business aren’t responsible for any operational expenses, outsourcing important tasks is substantially cheaper than hiring a new, full-time employee.
Incredibly enough, the aforementioned “operational expenses” are just the start of your potentially budget-draining problems. Furthermore, salary, employee benefits, sick leaves, paid vacations, pensions and taxes all cut away at the money you’ve worked tirelessly to obtain.
Needless to say, if your budget seems to be getting smaller and smaller with each passing month, consider outsourcing a few of your team’s in-house tasks to free up more precious capital.
2) Routine Tasks Prevent Growth
Business is about innovation. As such, if you’re company finds its success leveling off, there’s a chance it’s because you’re doing more of what you’ve always done. Out-of-the-box thinking brings about entrepreneurial improvement or demise—either way, new solutions are sought out.
Does it seem like it’s been a good while since you last sat down with your team to discuss how your business will soon reach new heights? Here, the culprit might be simpler than you would’ve originally thought—routine business tasks. They’re greatly needed, but not worthy of your time.
Responding to email, scheduling appointments, invoicing clients—while each individual task doesn’t take much time, you’ve got better things to do. No matter the need, take a good hard look at how your business runs. If something can be outsourced to save you time, make it happen.
3) Irregular Assignments Suddenly Come About
Regardless of your area of expertise or industry of choice, from time to time, the need for irregular, one-off projects is likely to arise. To illustrate, imagine that your company is planning on launching a new product. Once complete, your first order of business will be to market it.
Because of this, you’ll need help with the marketing side of things. While a sizable undertaking, once all moving parts have been accounted for, you’ll no longer have a full-time need for a graphic designer, social media marketer or PR specialist.
This is where outsourcing comes back into the picture. With outsourcing, hire the professionals you lack only when you need their services. Even better, having provided them with a positive working relationship, should the need arise again, you’ll already know where to turn for help.
4) Teams No Longer Produce Fresh Ideas
Yes, it’s possible that your employees’ regularly-occurring tasks (see point #2) prevent fresh ideas from making their way to your desk, but a lack of in-house ingenuity could just as easily be chalked up to falling into a routine. Each day, it’s the same faces, responsibilities and outcomes.
Outsourcing allows you to affordably inject the energy and expertise of top-tier professionals into your business without forcing yourself to invest in full-time talent. Who knows? New, contrasting opinions might be just what your business needs to improve performance.
5) Task Management Becomes a Real Issue
For example, let’s say you’ve recently conducted some research, and feel that your business could largely benefit from pay-per-click (PPC) advertising. Though a highly effective, measurable advertising initiative, PPC advertising isn’t something to be learned overnight.
At this point, you have three options:
- Option #1 – You can give a current employee the task of learning PPC advertising. Sadly, not only will it take time for an employee to learn the ins and outs of PPC advertising, but you’ll be footing the training bill. On top of that, your results are likely to suffer.
- Option #2 – You can hire a full-time PPC specialist. Unfortunately, recruiting and hiring a new employee will cost you a great deal of money. Additionally, getting started with a new PPC campaign will be forcibly put on hold while you do your due diligence.
- Option #3 – You can outsource your PPC needs. No, the kind of high-quality PPC experts you’re looking for won’t work for free, but compared to making a permanent hire, they’re much cheaper. Also, they actually know what they’re doing—this is huge.
Speaking of both outsourcing and PPC, said Rory Witt, founder of DigiMar—a PPC agency based in San Diego,
“My clients know PPC is important, yet know little of strategy and the technical side of things. With me onboard, they worry about growing their business, while we concern ourselves with delivering regular, top-notch PPC performance—it’s as simple as that.”
Here’s the deal—in addition to PPC advertising, things like IT management, legal protection, system administration and marketing require a great deal of niche know-how and overseeing efforts. Most businesses already have enough on their plates—leave task management to others.
Isn’t It About Time You Lightened Your Load?
It was Sir Arthur Conan Doyle, author of Sherlock Holmes, who once famously said,
“Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.”
If your business isn’t growing, it’s either heading in the opposite direction or reached a point of stagnancy. Shockingly, neither of the later two options is better than the other. For businesses to avoid Doyle’s mediocrity, in today’s day and age, outsourcing must play its part.
As a key component in any business, it can be hard to relinquish complete control of important processes. Still, if you and your team find yourselves routinely doing battle with any of the above five points, now is the time to allow outsourcing to speedily scale your business.