Growing your startup means attracting customers. If you want your business to reach new levels of success, you need to reach new customers and clients to help you get there. But with the amount of content and information online, it isn’t always easy to attract the attention of potential customers or clients.
Digital marketing is one of the best ways to pull in new customers. Through online marketing processes, tech startups can build their following and gain new levels of attention.
If you’re wondering how to use digital marketing to increase your start up’s customers, here are four ideas to get started:
1. Manage Your Online Reviews
For most tech startups, your online reviews tell potential customers what it’s like working with you. Reviews let customers know if you’re service is worth purchasing or if you provide a product that makes their life easier. You will want to manage these reviews to see what is being said and respond to any unhappy customers.
By monitoring your online reviews, you show customers and clients that you care about what they think. You understand that happy customers are what can fuel your start up into success and you’re prepared to work with customers to ensure they’re pleased with your company.
2. Start an Online Referral Program
For any company that is just getting started, referrals can be one of the best ways to get new business and attract new customers. Because referrals work off the connections that you already have, a level of trust is already established when you start business with them.
To get more referrals, an online referral program can give some incentive for customers or clients to recommend your service to their friends, family, or business partners. With your online referral program, you can give discounts to individuals who recommend you to a friend, growing your list of customers and keeping existing customers loyal.
3. Create a Newsletter
If you’re a startup, it probably means there are still exciting changings in your business each and every day. As you grow your base of customers and add new features, you will want to keep your old customers updated.
A newsletter is a great way to get contact information from customers or potential customers and provide them with necessary updates about your start up and the service you provide.
4. Run a Sweepstakes On Social Media
We know that social media is one of the best ways to connect with customers and gain new attention, but if you want to grow your following you need to something worth following you.
A social media sweepstakes is a great way to get fans, followers, and customers involved in your start up and your social media pages. There are number of different sweepstakes you could run depending on your industry and products.
Digital marketing techniques are one of the best ways to attract new customers. These 4 tips are just the start to getting new business for your start up.