Reputation management does not have to be difficult especially thanks to the sheer vastness and size of the online world.
We thought we’d consult the professionals for advice and asked Reputation Communications for some tips on the best ways to keep a positive online rep. So, why not use the following tips to keep your business at the top.
1. SEO and your business name go hand-in-hand.
You want to link your business name with your search engine optimization efforts. Tread lightly here; you don’t want your efforts to look unnatural. However, when everything flows well, put your name in your tags, keywords and URLs. The more you can promote your business name, the better it is for you. Google will catch on to the fact that the name is being used often, and it will then see those pages as an authority for the given keyword. They will be ranked higher as a result; in particular, the pages will move ahead other entries that do not utilize SEO tactics. As a result, your page is more likely to succeed.
2. Content channels are important.
It is important to constantly develop new content channels. In addition, make sure those content channels have your name on them as well. The idea here is that search results will list a number of important facts about you as a result. This improves your reputation but also increases how much traffic you get to your website! A few ideas include videos, social bookmarking sites, and social media outlets. If you continue to put up good content on your channels, they will maintain a good position in the search engine results.
3. Focus on getting reviews.
Don’t let yourself get into a position where you have to defend your reputation and business practices. If your customers are satisfied with what you do, ask them to post a positive review of your business. Those reviews will then speak for themselves. You can also reward customers for posting reviews about your business.
Once you have a variety of good testimonials up online, you should see business increase. In addition, if you do get the occasional bad review (which is almost inevitable), you still have all those good reviews to buffer it. Remember, you can take an active role in making sure that your online reputation is a good one. If you do not actively try to improve your situation, you may not like what happens in the future. Reputation Communications advise to consider sending out a thank you email to your customers and asking them to leave a review. It works!
4. Don’t forget about social media.
Google and Twitter have renewed their agreement with each other, which means that Tweets show up in search results. What that means is that social media can affect your online reputation as well. If customers make negative remarks on social media, and someone Googles your company name, those remarks could show up ahead of other news. Therefore, carefully think about each social media post that you make, because you do not know who could see them. Your reputation is linked to social media, whether you like it or not, so take the platform seriously.
These tips will help with your online reputation and ensure it gets over those issues and problems.