For modern day businesses and startups, breaking into the world of blogging and content marketing has become easier than ever. It has also become a necessity. Today’s startups understand that blogging is a way to connect and build trust with their target market in a way that is impossible through other marketing methods.
While there are plenty of resources that show you exactly how to set up a blog, the real challenge lies in creating extremely high quality content that actually benefits your target market. But for most startups, they simply don’t have the time necessary to make this happen.
So, what do you do? If it isn’t really an option to not have a blog, then isn’t the only way to solve this problem to find ways to maximize your content creation efficiency?
That’s the purpose of this article, to show you how you can save time while maximizing content creation efficiency for your blog. Let’s get started.
Tip #1 – Put Together, and Stick to, a Content Calendar
No matter what industry you’re in, improving the efficiency of a process almost always comes down to proper planning. That’s why so many blogging experts recommend that you put together a content calendar.
This calendar should include information about when you will create content, as well as deadlines for when it will be published. While larger companies will often plan their content several months in advance, the rapidly changing environment of most startups means that it’s likely more applicable for you to plan month-by-month.
When planning and utilizing your content calendar, it’s important that you stick to the deadlines being set. While this advice may seem obvious, it needs to be understood that maximizing efficiency starts with this initial planning phase.
Tip #2 – Create Long Content and Then Repurpose It
Trying to come up with new content ideas can be exhausting. Even if you have a list of hundreds of ideas, choosing which one to write about next can cause quite a bit of frustration.
A great way to avoid this exhaustion and frustration is to create extremely long and detailed content. While this may seem counterintuitive, it’s actually one of the keys to maximizing content creation efficiency.
After creating a long article, how-to guide, informative white paper, or even e-book, you can then repurpose that content into smaller articles that dive further into separate topics throughout the long content. If your first piece of content is detailed enough, there should be dozens or even hundreds of ways to repurpose it.
Tip #3 – Utilize Content Creation and Planning Tools
The internet is loaded with dozens of effective content creation tools. Being that these tools are designed to improve your efficiency, it doesn’t make much sense to avoid using them.
You do, however, want to make sure that you aren’t constantly spending your time searching for new “cool” tools to use instead of actually producing content. Set aside 20-30 minutes a day to experiment with different tools, choose the ones that work best for you, and use them when creating content.
As a startup, you and your colleagues simply don’t have time to waste. By utilizing these tips for maximizing content creation efficiency, you can become a master blogger without committing hours a day to the process.