3 Big Strategies Your Startup Can Steal from CEOs

Every startup is looking for that next big strategy that is going to separate them from their competitors. When you are finished with all the legal documents for your startup, it’s time to start thinking about the strategy you are going to adopt. But what if you found out that you didn’t have to reinvent the wheel?

The 21st century may have changed the method of delivery, but the principles of building a successful company remain the same as before. This guide is going to show you some of the big strategies you can steal from big time bosses to make your company a success.

Start from the Bottom

Startups have a strange obsession with wanting to bring in outside investment. They want the big venture capital money that’s going to put them in a position of power from the very beginning. But that isn’t always necessary. Many businesses have even been offered the money, only to turn it down because they didn’t want to give away a portion of their company, or start off in debt.

More and more startups are adopting a strategy known as bootstrapping. This is where they start with nothing and gradually start to work their way up using a variety of free marketing options and bartering for services.

There’s a big psychological change when you opt to bootstrap. You are not focused on fancy offices and expensive equipment because you can’t afford those things in the first place. Instead, you are hungry because you know you have to scratch and claw to survive. For a lot of entrepreneurs, this is a crucial part of their success.

A lot of entrepreneurs don’t take a salary, and some will even go to the great lengths of pawning their wedding rings in order to make things happen. This can make it difficult to handle stress at work, but if you can cope there’s no limit to what you can achieve.

Knowing When to Pivot Your Business

As a startup owner, the chances are your plans aren’t going to work out. This is not being pessimistic this is being real. You have to understand that your first plan is rarely the one you end up going with. Rarely will sticking to a plan with a hard nose actually work out for the best. In most cases, it will only lead to failure.

This is where knowing how to pivot comes in handy. Being flexible is a trait that every entrepreneur should possess because ultimately that’s what will ensure success. If the market changes, you should adjust to that market. You’re not big enough to ride out the storm. You have to go with it.

Keep track of the trends in your industry so you know where the market is heading. If you think that it’s time to make a change, have the courage to make that change.

Always Learn

Look at Bill Gates, Steve Jobs, and Warren Buffet and you will see that they regularly give advice to aspiring entrepreneurs. One of the tips they always give is to keep learning. Even though all three of these men have been successful, they continue to improve their skills every single day.

You should put your nose in a book and spend some of your spare time trying to read around your subject. And don’t just focus on the actual subject matter. Focus on the skills of actually running a business.

One of the mistakes entrepreneurs make is they know a lot about their industry, but they have no real business management skills. It doesn’t take long before they get into a situation where their business is failing and they have no idea why. If they knew about running a business, they would be better able to pinpoint the problem.

A lot of entrepreneurs don’t give themselves time enough to learn. They don’t set aside any time in order to review their performance and think about how they can improve.


These three strategies will ensure that you have a better chance of making your business successful. What do you think is the best way to make sure that you get what you want from your startup venture?

Victoria Heckstall

Victoria Heckstall is an online writer who frequently publishes content about startups, marketing, and social media. You can find her work on Tweak Your Biz, Business.com, Start Up Today, and other similar websites.